On Your Doorstep Southland Campaign

The “On Your Doorstep” Southland campaign began last week – the idea is to promote the beauty of Southland to the people who actually live there. No one holidays at home (the grass is always greener etc..) – and so you tend to miss out on a lot of the things that make your region a great holiday destination. Southlanders can jump on and grab themselves a great deal from a local tourism provider.

We built the webpage – but don’t let that stop you!


New Work For July

We’ve had a huge couple of months here in the studio with more work on than anyone expected. Unfortunately that didn’t bode well for our skiing, although I did manage to get out for a fish a couple of times.

Of all the work done, here are 3 impressive new webpages went live, in no particular order:

Film Otago Southland

MAP Productions

Rilean Evolution Series

All great projects.

It’s almost spring time! Take care out there.

Christchurch Earthquakes

Our hearts and minds are with the good people of Christchurch as they struggle through this absolute disaster.

We have a strong client base in the garden city and will do everything we possibly can to make their business life as easy as is possible.

Please be with your families – any outstanding invoices that fall on the month of February will be extended until March for our Christchurch based clients.

God bless!

Jackie Gay of Still Vision Photography launches Ink of Aotearoa

The launch party for a calendar and compilation CD entitled ‘Ink of Aotearoa’ was released on Friday with a launch party at Subculture in Queenstown.

I had the pleasure of attending and closely examining the 12 stills that make up the calendar – truly a stunning piece of work.

The calendar and CD (along with assorted swag) are available over at the Ink of Aotearoa webpage. A section of Jackie Gays Queenstown Photography business – Still Vision Photography.

Shaving For The Leukaemia & Blood Foundation

We’re fast approaching ski season, the perfect time to shave ones head – right?

I’m currently participating in the Foundations “Shave 10” event – raising funds for folks who suffer from various blood diseases. I’m also slowly working on the lads over at Fluid Visual Communication – I hope to get at least 3 to shave for the cause!

I’m less than 48 hours into my fundraising which I have thus far only promoted via social media tools. Twitter, Facebook and ye old faithful Internet forums.

The current count is $353 in credit card donations, and a further $90 in “old school” bank transfers which have yet to clear – so we’re looking at around $450. Half of which has been gathered from folks I’ve never met before.

Do people care what you say online? is it so overcrowded that only the loudest of voices are heard? – Perhaps.

I guess theres a lot to say for having a great cause!

The donation page is here for anyone interested in putting a drop in the bucket.

Pictures will go up onto Facebook post-shave.

Fisher & Paykel – Lost My Sock Promotion

Fisher & Paykel are a large long-standing New Zealand whiteware company that recently launched a new marketing campaign to (I presume) increase awareness of their brand (amoung other things). Their promotion was called “Lost My Sock” and the basic idea is that you visit their special “Lost My Sock” webpage and they try to “Find” your missing sock.

The TV advertisements are reasonably well put together, a middle aged F&P scientist explains that they’ve put their best minds to finding your “Lost Sock” and they still can’t find it – but they’ll keep trying.

Naturally I visited their promotional website to see what all the fuss was about.

The result? A loading page. I’ve got a stopwatch running since I opened the site. The current time reads 9 minutes 43 seconds. I’ve been waiting almost 10 minutes for their marketing webpage to load and I’m on a 22Mb aDSL connection (seriously fast).

Whomever developed and managed the web-based portion of F&P’s “Lost My Sock” website seems to have fallen flat on their face. Surely disapointing for F&P executives given the hundreds of thousands they no doubt invested into the marketing campaign. No one wants to put the time and effort into producing a TV advertisement that directs the public to a webpage that doesn’t work. That’s akin to flushing money “down the toilet”.

So, I checked Twitter and mentioned the promotional page was still loading. Within a couple of minutes I had a reply from another Kiwi – it wasn’t just failing to load for me.

What can we learn?

Well for one – paying a lot of money doesn’t make you immune to poor quality work, or poor quality hosting. In this instance the server hosting the loading Flash file is simply too slow for the task at hand. I’m sure the Flash file is “very cool” – however being cool isn’t good enough if 99% of web traffic won’t ever wait for your page to load. The Flash file is 3.2MB in size which is large, but not huge. The problem is the speed of the transfer. Not enough thought has been given to the quality of the web host used.

This sits squarely in the category of “Webpage creation 101”. If your site takes more than a few moments to load, it’s worthless.

The F&P site has just loaded for me. It took 15 minutes and 8 seconds. Would you wait 15 minutes for a webpage to load?

I didn’t think so!

Update: they don’t seem to have uploaded their marketing material to YouTube either (this is a TV advertisement after all). Someone has, but it’s not F&P – Who’s running this campaign?